Nobody cares about you, your brand, or your company. You’re irrelevant... until proven otherwise.

Stories connect us at a human level that factual statements and logical arguments can’t possibly match.

What we offer needs to be a clear and obvious fit for our customers. We need to help others envision exactly what they’re buying – in concrete terms.

If you’re going to err, err on the side of simplicity... assume that you have a very brief time to make an impression, and that you’ll be allocated a tiny amount of memory space in overloaded and preoccupied brains of your audience.

In my mind, the artist was making fun of Colorado. He's saying, 'You guys couldn't do it, but we can.' Some say the character in the poster is what an Austrian countryman looks like, but no one's going to convince me it's not making fun of Colorado.

A big kick to me is, they've use women to promote the games, even though in the beginning there were very few women competitors. They knew back then that women sell.

I first began collecting posters for simple decoration on my wall.

Poster art is multi-dimensional. It shows the changing style of art and changing style of products. It shows the change in what a woman wears skiing. In one poster, she's skiing in a dress with one pole, and in the next she's in ski pants.

You need to have a differentiating message. If you are new, different, and proposing to solve a real pain or fulfill a cherished hope, you have a chance to be heard.

To win, you have to be clear about your superpower, and you make that differentiation clear to your customers. Otherwise, you remain part of the noise.